Our Beauty Industry Mission

At Boss Up and Glow™ our mission is to empower beauty professionals to become bold brand leaders by teaching them how to design every detail of their business, from the visual identity, to the emotional experience they create for their clients.
We don’t just build beauty businesses, we design spaces, systems, and strategies that spark connection, elevate confidence, and turn services into unforgettable experiences.
We don’t chase trends. We craft experiences. We don’t just fill chairs. We design every touchpoint with purpose.
This isn’t just strategy. It’s soul.
I'm the Beauty Business Designer, and I'm here to help you boss up, glow up, and create something unforgettable.
About
My name is Samantha Dowdle
I didn’t just start a beauty business, I designed one.
I built it from the ground up as a single mother of two, without a blueprint, just passion, perseverance, and a deep belief that there had to be something more. I made the mistakes. I burned out. I undercharged. I tried to do it all alone. But through every challenge, I kept learning. I discovered what truly works, and just as importantly, what doesn’t.
Today, I am a Master Esthetician, and I run a thriving spa and beauty brand that not only supports my family, but uplifts my clients and inspires my community. I’ve turned structure into freedom, strategy into results, and services into experiences that touch people’s lives.
Now, it’s my mission to help you do the same. You don’t have to figure it all out the hard way. You just need the right support, and a design that fits the vision in your heart.

THE COURSE
THE BOSS LAUNCHPAD
The Complete Business Course
for Spas, Salons, and Barbershops
MY OFFER TO YOU
Imagine having an entire dream team of experts walk you step-by-step through the blueprint to open and scale your business with NO guesswork. That’s exactly what you will get.
FUNDING YOUR DREAM? WE’VE GOT YOU COVERED.
With 15+ years in finance, Greg doesn’t just talk about money, he’ll walk you through exactly how to get approved for the funding your business needs. Loans, funding strategies, positioning, you’ll learn how to secure the capital, not just ask for it.
MASTER YOUR MONEY WITHOUT BECOMING AN ACCOUNTANT.
Janet, a top-tier accountant with a Master’s from BYU’s elite accounting program, will teach you how to understand, manage, and control your business finances, without stepping foot in accounting school.
You won’t just learn theory. You’ll walk away with done-for-you budgeting templates, profit planning tools, and simple systems you can actually use to:
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Track income and expenses
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Plan for growth
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Make confident financial decisions
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Know exactly where your money is going
This is financial clarity, not confusion.
CONFUSED ABOUT LICENSES, PERMITS & INSURANCE? NO WORRIES.
Skip the guesswork. We guide you step-by-step through the legal setup process so your business is protected, compliant, and built the right way from day one.
MAKE YOUR BRAND UNFORGETTABLE.
Branding expert Eliza Baucom of The Beau Studio has worked with Barnes and Noble, Primark, Nordstrom, Casetify, TJ Maxx, and more. She specializes in creating brands that stand out, attract the right clients, and feel elevated from day one.
NEED THE PERFECT SPACE FOR YOUR BUSINESS? LET US GUIDE YOU.
Choosing where to operate shouldn’t feel overwhelming. We’ll show you what to look for, what to avoid, and how to choose a space that supports your growth, your brand, and your long-term vision.
EQUIPMENT, SUPPLIES & FURNITURE . ALREADY DONE.
No endless Googling or costly mistakes. You’ll receive exclusive vendor lists and trusted resources to fully furnish your space like a seasoned pro, from furniture to towels and everything in between.
CHOOSE THE RIGHT PRODUCT LINES WITH CONFIDENCE.
Learn how to select professional product lines that align with your brand, your clients, and your profit goals. We’ll show you how to evaluate ingredients, pricing, support, retail potential, and brand fit so you invest wisely and avoid costly inventory mistakes.
TURN YOUR RETAIL SPACE INTO A CASH MACHINE.
Retail can 10X your income when done right. Brittany Fenton, with 20+ years of retail and gifting success. They will teach you how to:
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Create irresistible displays
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Source the right products
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How to structure your gifting area
COMMUNICATE WITH SCIENCE & HUMAN CONNECTION.
World-renowned communication expert John Bates teaches science-based communication rooted in human neurobiology, how people actually connect, trust, and decide. You’ll learn how to:
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Build trust instantly
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Communicate with confidence
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Create client experiences people rave about
This is communication that drives loyalty, referrals, and long-term success.
MANAGEMENT & HIRING MADE SIMPLE.
Led by Dr. Robert M. Dowdle, who managed a district with 5,000+ employees, this section teaches you how to:
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Hire and lead a strong team
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Manage difficult employee or client situations
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Run effective meetings
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Lead with confidence and clarity
You’ll step into your role as a true business leader.
MENU DESIGN THAT SELLS.
Learn how to build a service menu that makes sense to clients, drives bookings, and ensures your pricing is profitable, competitive, and sustainable, no more guessing what to charge.
MARKETING STRATEGY? HANDLED.
You’ll learn The S3 System™ from Strong Brand Social, a proven, results-driven marketing framework designed to:
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Attract the right audience
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Turn content into bookings
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Align marketing with real business goals
Your marketing will finally feel clear, intentional, and effective.
DONE-FOR-YOU WORKBOOKS & DOWNLOADABLE TOOLS.
To make implementation easy, you’ll receive ready-to-use workbooks and downloadable resources, including:
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Canva Crash Course
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Client consent forms
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Business protocols & procedures
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Templates and checklists
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Recourses for Permits, licenses, and insurance
So you’re not just learning, you’re building as you go.
YOU’RE NOT DOING THIS ALONE.
Join a supportive community of future bosses where you can ask questions, get feedback, and celebrate wins. Plus, you get direct access to ME — I’ll personally answer questions, share bonus resources, and make sure you never feel stuck or left behind.
WHAT YOU’LL WALK AWAY WITH
By the end of this program, you won’t just feel like a business owner, you’ll operate like one.
You’ll have:
✔ Clear business plan
✔ Funding plan
✔Business setup
✔ Confidence choosing your location, equipment, and product lines
✔ A brand that stands out and attracts the right clients
✔ A service menu designed for profit, not burnout
✔ A marketing system that actually converts
✔ Retail strategies that increase revenue without more appointments
✔ Leadership and hiring skills to build a strong, reliable team
And most importantly…
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Boss Launchpad Certificate of Completion
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Curated Box
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Budgeting & financial templates
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HR forms and hiring documents
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Client consent forms
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Business protocols & procedures
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Workbooks, checklists, and guides
No guessing. No overwhelm. No starting from scratch.
Ready to build your beauty business like a BOSS?


Facial Certification Courses
Become More Than Just an Expert . Become Unforgettable.
Our Specialized Certification Courses are more than technique, they’re a calling. Designed by a master of emotional connection and client devotion, these trainings will teach you how to deliver not just exceptional results, but unforgettable experiences. Inspired by real clients and rooted in soul-stirring transformation, each protocol is crafted to spark trust, loyalty, and lasting beauty from the inside out. These are the facials clients feel, and the ones they never stop coming back for.
Each certification includes a curated kit designed to elevate your practice, featuring a soothing aromatherapy eye pillow and professional grade tools to enhance your treatments. You’ll also receive beautifully branded marketing materials to help you promote your new service with confidence, plus an official Certificate of Completion to showcase your expertise.









